Joe Plummer founded Gotta Kid to Feed, a full service production company, shortly after his son was born. Joe’s films are irreverent, courageous, smart, and well-made. His recent web series “Real Actors Read Yelp” really captures his creative process, and his short film “Spit Shine” showcases Joe's eye for detail. I'm inspired by the fact that his intention to observe the world is evident in the results of his work.


Joe's Creative Process :

"To see what is in front of one's nose needs a constant struggle." George Orwell

This observation is hilarious and true and it changed me and my creative process. Rather than trying to "make things happen" I found that I could allow creativity to happen to me. Every day I have the potential to witness/participate in something amazing, beautiful, hilarious or magical, the only barrier is being present enough to see it. I have gone months without being able to do this. Then, over the course of several weeks it will happen constantly--the only difference is my state of mind.    

Over time I have found that I can help myself get into a state of mind where I can be receptive to what is going on around me:  I have three ways into this creator's space; 

TIME  I wake up very early--newly assisted by my eight month old puppy who insures I never sleep in even on Sundays. I want to be a night owl,...something about the burning candle in the artists' garrett always appealed to me poetically,  but I am hard wired as a morning person, so I accepted that and now, I relish the hours before everyone else has woken up. I try to just be present in them and let whatever happens happen. I observe as much as possible and then I let it go. I find my "morning brain" is the least judgmental, most curious and most open to just absorbing. I resist trying to make anything happen. I try hard to simply be.   

SPACE  When possible I bike to work and as I ride formulate thoughts and ideas and tasks for my day ahead. I try to arrive at my work space with a specific question that I need to answer. Then my fist task of the day is to answer that question--this usually starts a chain reaction that can end up in some bizarre and fun places. I have a dedicated work space, an office, and I don't start working until I arrive there. As much as possible...I try to stop working when I leave there. I am not always successful at this, but I think the blending of the personal and the work space is dangerous for me because everything starts to become shades of grey and my focus starts to dissipate. Finding and maintaining focus is really important to my creativity.  I find a dedicated work space over time allows my mind to enter a focused concentrated place that is recognizable and comfortable. I always allow myself two hours to explore in this state and space--taking my morning observations and writing anything that I remember.  It is always funny and surprising what I remember. After this I start to work on my to do list for the day.   

BREATH  I found this through exercise and it has been an amazing tool for me creatively. Slowing down my mind and allowing me to simply be present is always a process and the easiest most consistent way to do this is by being aware of my breath. There is so much noise now, so much static that it is almost impossible to hear what I am thinking or feeling at any given moment, and creativity doesn't usually come to me with a bull horn, so I have to stop myself from getting too amped up or i'll miss it. There is a rush to the static, an excitement and electricity to it, but it can also run me over if I am not careful. Once I have an idea this electricity drives me forward into action, but it isn't any help if i don't have a place to go.  

So Joe, whose creative process have you always wanted to know about?  Vince Gilligan (creator of Breaking Bad)  

You can watch more of Joe's brilliance below or here gottakidtofeed productions